Competitive analysis
Конкурентно разузнаване и анализи

Every system (organization) from the state itself up to the single firm is not a kind of “a lonely island”. There would be always other subjects acting in the same environment. And their ambitions and actions are the same - to achieve their own goals, to survive and prosper... Regardless of what and/or who they are - open opponents (competitors) or partners, friends, even - allies.

In reality, organizations are at continuous wars – to conquer and preserve given resources and “territories” (clients). And as it is in every war one should know the enemies (competitors).

Some 2 500 years ago, the great Chinese strategist Sun Tzu said:

”If you know the enemy and know yourself, you need not fear the result of a hundred battles.

If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.

If you know neither the enemy nor yourself, you will succumb in every battle.“

Sun Tzu principles are still valid today – even more than ever.

Unlike espionage, competitive analysis is a fully legitimate and ethical tool for politics and business. DSRC uses this. There are enough legitimate sources of information on all the matters related to national/international security, defense and business which can be obtained and used legally for the needs of the CIA programs to provide organizations management the data necessary to make optimal strategic and tactical decisions for their today's and tomorrow's development. These programs are designed to provide: early warning on changes in the environment, possibilities and threats (from acquirement and sustaining of capabilities to future allies and opponents); right strategic and tactical planning; continuous and adequate review of the system/organization's competitive capabilities.

The CIA process comprises defining the problems, determining sources of information; gathering the necessary information; conversion of data into intelligence (CIA-information); presentation and use of CA information.

In its CA works DSRC uses SWOT - profiling, SWOT - intelligence analysis, SWOT - tools, matrixes, templates, sets of indicators and triggers, etc.

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